Patents

In the vast world of community management, the community manager’s main mission is to animate communities hosted within social networks, on which he will deploy a digital strategy created upstream. It is in this case a communicating expert and social networks in the same way as the social media manager. What makes the difference between these 2 profiles is the strategic dimension operated by the social media manager, while the community manager is more of a performer. He is the specialist in traffic management of websites with the aim of increasing visibility, acquiring contacts and above all increasing sales. It is found in e-business, e-commerce/e-marketing, advertising management, or communication agency. The role of the Traffic manager is to optimize the levers of traffic acquisition on a website in order to maximize sales or recruit new prospects (customers). He must master all the levers: paid, natural referencing, emailing, writing official statement, affiliation, display. His daily life, dashboards, statistical tools, the number of site visits every hour! The audience and frequentation of sites are the heart of its business. He is responsible for a budget allocated to internet campaigns.